featured WORK

A LITTLE BIT ABOUT ME

I have worked for market leading brands in e-commerce, consumer/educational software, and connectivity. Standing at the intersection of Business Strategy and UX I am able to speak for both the brand and the user to create clear and friendly digital experiences.

I’m a hands-on product designer who also excels in providing inspiration so that team members can reach their full potential.

16 Personalities tells me I’m a Mediator. Traits of this personality type include being open-minded, flexible, creative, passionate, energetic, dedicated and hardworking. That sounds about right.

“Doug is a forward-thinking, thorough, and thoughtful supervisor equally skilled in UX practices and visual design.
”
— victoria spriggs
“He has a passion for beautiful and fresh design, but is also a real problem solver, someone who can be both aspirational and practical, with big ideas, and also strategies for how to make small improvements that matter.”
— sarah gallivan mitchell
nngbadge.png
 

WORK HISTORY

Age of Learning/ABCMouse - Design Manager  (2016-2020)

  • Managed and directed a team of 4+ Ux and Ui designers.

  • Created user flows, wireframes, prototypes, and final designs for market leading educational software.

  • Collaborated with product owners and key stakeholders to develop strategies for teacher and parent facing assessment and teaching tools.

  • Conducted on-site user testing and interviews.

  • Worked within both Agile and KanBan work environments.

  • Increased user engadgment of child assessments feature by 95%.

Belkin International/WeMo - Sr. User Interface Designer (2012-2016)

  • Managed and directed a team of 2+ designers.

  • Lead the Ui design for Belkin mobile apps including WeMo, a line of connected devices with over 1 million activations. 

  • Developed patented Ui patterns and micro-interactions for iOS and Android mobile applications. 

  • Developed WeMo brand design system that increased quality and efficiency in design production. 

  • Gave creative consultation and direction on Belkin.com E-commerce redesign.

  • Created email, online, and social marketing materials for Belkin.com.

Forever 21 - Web Design Manager (2009-2012)

  • Managed and directed a team of 4 designers.

  • Revamped the online experience, from search to checkout, utilizing information gained from online surveys and remote user testing, which substantially improved conversion rates.

  • Created seasonal and trend based campaigns resulting in over 100% increase in online sales. 

  • Worked with merchandising, photography, and brand managers, to develop online/e-commerce strategies for core F21 and internal brands.

American Apparel - Web Design Manager (2004-2009)

  • Managed and directed a team of 5 designers.

  • Rebuilt e-commerce and corporate site designs from wireframe to production. 

  • Grew online sales over 100% annually year over year.  

  • Developed company’s iconic online marketing initiatives. 

  • AA was voted the fastest growing online apparel retailer in 2008 by Internet Retailer. 

  • AA was the 2008 Pixel Awards finalist for best commerce web-site.

Creative Direction and Design (1996-2003) 

  • Design for agencies such as Sapient, Deutsch, McElroy, Ignited Minds, Digital Domain, KPE, Gigawatt Studios, and Magnet Interactive (now part of  AKQA).

  • Entertainment properties included Family Feud, Battle of the Sexes, Six Flags, Warner Bros, Mattel, Mandalay Bay, South Peak, Disney, and MicroSoft.