BELKIN E-COMMERCE

I was initially contracted out to help on creating a simple re-skin of Belkins current site as well as create digital marketing campaigns. My tasks quickly turned to include consulting on Belkins full e-commerce re-design and working with their UX team on a variety of mobile app projects.

PROBLEM

Aesthetically, Belkin requested a homepage that would accommodate an array of different marketing campaigns and product information. Experientially, an emphasis on support information and a better product discovery and overview Ui was needed.

SOLUTION

A dynamic matrix of kicker spaces were created for everything below the main promotion area while always maintaining a firm grid structure. Emphasis on improving product detail pages and a faceted search engine for support pages was also implemented.

2012 Site Re-Skin

The first slide here was before the re-skinning. Taking out the tired grey of the old branding opened up the space. Adding splashes of the new Belkin green and the PIP icon also helped breathe new life into this transition phase of the web-site.